Worth buying 300785 2021 Annual Report Notes

Original link: https://ljf.com/2022/06/18/1111/

Industry situation of the company during the reporting period

As of December 2021, the number of online shopping users in my country reached 842 million, an increase of 59.68 million from December 2020, accounting for 81.6% of the total netizens.

According to data from the National Bureau of Statistics, in 2021, the national online retail sales will reach 13.1 trillion yuan, a year-on-year increase of 14.1%, and the growth rate will be 3.2 percentage points faster than the previous year. Among them, the online retail sales of physical goods reached 10.8 trillion yuan, exceeding 10 trillion yuan for the first time, a year-on-year increase of 12.0%, accounting for 24.5% of the total retail sales of consumer goods, and contributing 23.6% to the growth of total retail sales of consumer goods.

As of December 2021, the number of online live broadcast users in my country reached 703 million, of which the number of e-commerce live broadcast users was 464 million, an increase of 75.79 million compared with December 2020, accounting for 44.9% of the total netizens.

In 2021, the scale of China’s live broadcast e-commerce market is expected to reach 2.27 trillion yuan, a year-on-year increase of 83.3%; by 2023, the size of the live broadcast e-commerce market is expected to reach 4.91 trillion yuan.

The company’s main business

For more than ten years, the company has always adhered to the development strategy of consuming content as the core, and created a unique consumer content community on the Internet, “What’s Worth Buying”, including the “What’s Worth Buying” website (www.smzdm.com) and corresponding mobile content. application. On “What’s Worth Buying”, users can share products and services with high cost performance and good reputation through pictures, texts, short videos, etc., to provide more users with efficient, accurate and professional consumption decision support, and based on this deep interaction. After years of careful management and patient accumulation, “What’s Worth Buying” already has a group of users with a high level of education, strong spending power, high loyalty and activity. As a result, “what is worth buying” has also become an important channel for e-commerce and brand owners to acquire users and expand brand influence.

In 2020, revenue from e-commerce customers accounted for 65%, and revenue from brand customers accounted for 35%. In 2021, revenue from e-commerce customers accounted for 47% and revenue from brand customers accounted for 53%, a year-on-year increase of 133%. Revenue from brand customers increased from 317,396,019.05 to 740,613,182.37

Main business analysis

During the reporting period, the company realized an operating income of 1,403,140,600 yuan, a year-on-year increase of 54.26%; realized a net profit attributable to shareholders of the listed company of 179,525,600 yuan, a year-on-year increase of 14.50%; realized a net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses. The profit was RMB 167.7846 million, a year-on-year increase of 16.67%.

During the reporting period, the published volume of “What’s Worth Buying” content was 15.6342 million, a year-on-year increase of 64.93%; of which User Contributed Content (UGC) accounted for 72.01%.

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