2022 Love Analysis・Automotive Industry Digitalization Practice Report (with report)

report summary

“Users are king” and “business is the most important”, the digital transformation of car companies is at the right time

Under the epidemic, the sales volume of the automobile industry has declined, profits have shrunk, coupled with the rise of new car manufacturers, competition has continued to intensify. Auto companies are facing many challenges, and they are currently in a period of “dramatic change”. Auto companies need to reduce costs, improve efficiency, and promote growth through digital marketing, refined operations, agile business response, and smart cockpits.

Supplementing data and focusing on private domains, car companies actively embrace digital marketing reform

Due to the continuous decline in car sales of car companies due to the external macro environment, coupled with the intensified competition caused by the rise of new car manufacturers, car companies are currently actively promoting the transformation of “user-centric” marketing models. From clue acquisition, user operation, empowerment channels to after-sales service, all links around the entire chain of user car purchases are facing the possibility of being subverted by digitalization.

Low-code platform empowers car companies to achieve agile application development and support business decision-making

The selection and use of low-code platforms is unique to the automotive industry. In the early days, in order to achieve effective internal management, car companies often built multiple main value chain IT management systems. However, due to the current intensified external competition, car companies need to shift from a management perspective to a business operation perspective. Rapidly building applications through a low-code platform can provide corresponding support to business departments, freeing up the time and energy of IT personnel while achieving efficient business operations.

Smart cockpit helps car companies expand incremental markets, with huge future space

At present, the competition among car companies is becoming more and more homogeneous. Except for a few models, the differences between car brands are not big for consumers. The smart cockpit has the opportunity to enable car companies to break through the existing limitations, form product differentiation, and meet the personalized needs of users through scenario-based services. At the same time, the smart cockpit is an important contact point between car companies and consumers, and it can also expand new profit models for car companies and develop incremental markets.

2022 Love Analysis・Automotive Industry Digitalization Practice Report