As a trillion-dollar market, the mother and baby market is still growing. However, due to the exhaustion of the demographic dividend, the core growth momentum of the mother and baby market is weakening. In this context, what important changes are taking place in the mother and baby market? What challenges and development opportunities will these changes bring? How to deal with challenges and seize opportunities?
This article aims to discuss and think about the development direction of the maternal and infant industry with participants in the maternal and infant industry, or industry partners who are considering investing in the maternal and infant industry, so as to help industry partners more accurately grasp the development context and logic of the industry. Research and find winning codes that stand out in the marketplace.
01
What are the practical challenges that mother and baby players have to face?
In the context of the depleted demographic dividend, Chinese mother and baby players are facing challenges of sustainable development such as insufficient overall demand development momentum and limited space for a single vertical market
02
Where are the new “growth dividends” that mother and baby players are looking for?
The original traffic-based growth model is unsustainable. Grasping the reduction of volume and quality to increase dividends and digging deep into the value of single customers will become the key to sustainable growth of mother and baby players
03
What is the strategic code for mother and baby players to win the future?
Crowd insight deepening and brand value resonance, product innovation and service synergistic ecological construction, omni-channel integration and offline value reshaping are the three key words to win the new mother and baby market
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