In the medium and long term, the auto industry has entered a stage of micro-growth. If there are no effective measures in 2023, there will be negative growth again
In the medium and long term, my country’s GDP growth rate, Gini coefficient, and urban population density do not meet the conditions for high growth, and the automobile industry has entered a period of low or negative growth.
In the short term, affected by factors such as the complex international situation, the retreat of car purchase stimulus policies, the decline in residents’ asset expectations, and the increase in the unemployment rate, if no strong stimulus measures are implemented in 2023, passenger car sales will experience negative growth again.
The penetration rate of new energy is led by leading enterprises. It is estimated that the sales volume of new energy will be 5.7 million in 2022 and will exceed 8 million in 2023
The penetration rate of new energy is affected by the three star brands, and the penetration rate will increase slowly after March 2022.
According to the product and production capacity planning of leading new energy companies in 2023, it is expected that leading companies such as BYD and Tesla will make breakthroughs in 2023. The penetration rate of new energy will exceed 40%, and sales will exceed 8 million.
The upward trend of market prices is obvious, and the price ceiling of Chinese brands no longer exists
The era of price drop for luxury brands is over, products below 200,000 have shrunk, while market shares above 400,000 have increased.
The main sales market of 100,000 to 200,000 joint venture brands has been squeezed by Chinese brands and has declined significantly, while the market of more than 250,000 has grown slightly.
The price breakthrough of Chinese brands has achieved remarkable results, and has taken away a large share of joint venture brands below 200,000 yuan.
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