Pinwan, August 25th, according to the first financial report, BYD will release a new high-end brand in the fourth quarter of this year, and the price of the new car will exceed 1 million yuan.
This evening, the relevant person in charge of BYD responded to the China Securities Journal: “The high-end brand is tentatively scheduled to be released at the end of this year, and the first hard-core off-road model will be unveiled simultaneously, with a price of more than 1 million yuan.”
In addition, the relevant person in charge confirmed that the brand, product, sales service network, operation and other aspects are a new and independent team.
First Finance and Economics previously reported that according to the previous plan, the price range of BYD’s high-end brands is between 800,000 and 1.5 million yuan. But the latest news is that BYD has raised the starting price of high-end brands to more than 1 million. In addition, BYD’s high-end brand is tentatively scheduled to be released at the end of this year, simultaneously debuting its first hardcore off-road model. The high-end brand is positioned as a million-level new energy brand, with a brand-new and independent team in terms of brand, product, sales service network, and operation.
As for the naming of the high-end brand BYD, it is reported that after several rounds of discussions, the name “Starry Sky” is now more inclined.
media coverage
Fast Technology NetEase News IT Home Pinwan
event tracking
- 2022-08-25BYD is ready to launch a new energy vehicle brand with a starting price of one million
- 2022-08-15BYD officially signed a contract with Yichun, Jiangxi Province, with an investment of nearly 30 billion yuan
- 2022-08-12A user apologized and compensated 30,000 yuan for slandering BYD for a long time
- 2022-08-08BYD executive Li Ke donates 160 million yuan
- 2022-08-02BYD was sued to pay hundreds of millions of project costs
This article is reprinted from: https://readhub.cn/topic/8iLEcheCB8U
This site is for inclusion only, and the copyright belongs to the original author.