“EasyYa” completed hundreds of millions of B rounds of financing, focusing on supply chain integration and technological innovation

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36氪 was informed that the cross-border e-commerce comprehensive service platform “Zhongying Cross-border” has completed a Pre-A round of financing of 20 million yuan. The investors are Wuyue Capital and Xinrui Capital. This round of financing is mainly used for the research and development and upgrading of risk control systems, IT and data system upgrades, new self-operated platform construction, operating expenses and supplementary working capital.

Founded in September 2019, Zhongying Cross-border is a digital technology enterprise dedicated to serving cross-border e-commerce with financial technology. With digital risk control, digital logistics, and digital supply chain management system as the core, the company provides one-stop digital risk control systems for suppliers, service providers, financial institutions and other industry participants through independent research and development of industry-leading cross-border e-commerce digital risk control systems. Wind control solutions.

Founder Wang Yun told 36氪 that relying on the self-developed digital risk control system “Risk Wiinkle”, Zhongying Cross-border has developed a cross-border e-commerce digital risk management SaaS platform, a cross-border e-commerce digital digital supply chain platform, and a cross-border e-commerce digital risk management platform. There are four business models of commercial digital comprehensive service enterprise and cross-border e-commerce global digital logistics system.

On the one hand, it provides supply chain transaction services for sellers, factories and other cross-border ecological resource demanders, and focuses on the three major products of “Cross Yirong” cross-border supply chain finance, cross-border first-way logistics and cross-border overseas warehouses, providing cross-border sellers. Provide one-stop service of “purchasing, transportation, storage and distribution”; on the other hand, it provides digital risk control services for cross-border ecological resource suppliers such as banks, insurance companies, factoring companies, and capital, focusing on cross-border e-commerce industry analysis reports, seller wind Control reports and store dynamic risk monitoring.

According to official data, in 2021, the company will develop 106 customers, including 62 credit customers for its supply chain finance business, 1,248 authorized stores, and a total sales volume of 7 billion yuan per household. 113 million yuan. The number of successful credits for supply chain finance business reached 185, with a total credit amount of 762 million yuan, an average credit scale of 12 million yuan per household, a financing contract value of 193 million yuan, and an operating income of 20.94 million yuan (including logistics supporting business revenue) .

In June this year, Zhongying became the first official financing and credit service partner of Amazon in Jiangsu. At present, it has realized the API connection of Amazon, ebay, Walmart, wayfair, shopify, OTTO and other mainstream platforms. Taking customer history and real-time operation data as the bottom layer of risk control, it provides cross-border e-commerce seller credit assessment, digital risk control and digital supply chain management solutions for banks, non-bank financial institutions, supply chain management companies, etc.

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Zhongying has connected to the API data port docking platform, photo courtesy of the interviewee

By the end of this year, we will launch solutions for about 10 e-commerce platforms, including Shopee and Lazada.” According to Wang Yun, the current scale of available funds exceeds 4 billion yuan.

According to public data, in 2021, my country’s cross-border e-commerce imports and exports will be 1.98 trillion yuan, a year-on-year increase of 15%; of which exports will be 1.44 trillion yuan. Even under the influence of Amazon’s store closure, the growth will still reach 24.5%.

“I think China’s cross-border e-commerce exports will still have a golden period of 10 to 15 years, and the upward wave will sweep the world, which is also a major change in the transformation of China’s foreign trade in the future. Policy support should be maintained for a long time. We are very optimistic about cross-border e-commerce. The entire ecology of e-commerce and its development, so what we do now is still more imaginative.”

In terms of team, Zhongying cross-border department managers above all have more than 10 years of work experience in cross-border e-commerce and related industries. The core management team of the company has a composite background in traditional trade + cross-border e-commerce + financial technology + financial risk control + financial management + supply chain management. Risk control expert.

At present, Zhongying Cross-border has launched a new round of financing.

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