36氪 was informed that the digital spraying chain platform Hangzhou Enuoxing Automotive Technology Co., Ltd. (hereinafter referred to as “Enuoxing”) announced the completion of the A round of financing of tens of millions of yuan, and became the exclusive investment of capital. This financing will be used for product research and development, market development and other work.
Established in 2016, Enoch is committed to empowering the traditional automotive aftermarket through digital means. Since its establishment, Yinuoxing has built an intelligent color matching platform with color matching as the core, and has provided digital automobile spraying solutions to over 300 large comprehensive repair shops across the country.
Among the many sub-fields of the automotive aftermarket, sheet spraying is the most difficult for repair shops due to the difficulty of the process, the difficulty of product quality control, and the difficulty of solving chromatic aberration. It is also extremely difficult to form standardization. For a long time, the accuracy of color matching can only be achieved by the experience of skilled workers, which is highly dependent on manpower.
The color difference caused by the inaccurate color matching often leads to rework and even the second and third rework, which leads to a large number of complaints.
At present, sheet spraying technology still mainly relies on the inheritance of “master and apprentice”. The training period of a qualified sheet spraying worker is not less than 3 years, and a “big worker” with higher technical ability needs at least 7 years of experience. The production capacity is difficult to climb, so most of the repair shops do not have the qualifications and service capabilities of sheet spraying, and choose to outsource to local professional dealers.
Restricted by the constraints of manpower training, it is also difficult for professional sheet spraying institutions to expand on a large scale. According to estimates, the size of the national sheet metal spraying market will reach 150 billion in 2021, but a large-scale national chain organization has not yet emerged. A group of start-up companies that were established around 2014 and aimed at the sheet metal spray business are now mostly switching directions, and the Internet platforms with user advantages have not been able to standardize the sheet spray business.
The requirements of environmental protection policies are also forcing changes in the industry. Since Huizhou, Guangdong in 2016, Jiangsu, Shenzhen, Shanghai, Tianjin and other regions have successively issued policies, proposing a timetable for replacing oil-based paint with water-based paint.
For sheet sprayers, water-based paint cannot be directly observed or adjusted with the naked eye when toning. In the face of hundreds of thousands of car paint colors on the market, it is difficult for experienced colorists to ensure accuracy.
The founding team of Enokhang has a lot of experience in the automotive industry. At the beginning of entering the sheet metal spray business, they chose to realize the standardization of sheet metal spray in a digital way.
After years of accumulation, Enoch has completed a color grading database of 250,000 car colors, which is used to output color formula algorithms based on big data intelligent matching. Input the model, year and corresponding factory color to the system, the system automatically outputs the color matching formula, and guides workers to fine-tune the formula based on the algorithm.
The application of AIOT equipment such as central dust collection and dry grinding, code scanning guns, electronic scales, etc. developed by Enokhang, as well as the supporting SaaS system of the repair shop, can automatically monitor the construction quality and ensure that the workers can correctly complete the 18 sheet metal spraying processes. Standardization of sheet spray construction.
It has the ability to accurately calculate the amount of materials used for each paint surface, so that the cooperation between Enoch and the repair shop can not be charged according to spray materials or software and hardware, but to determine the amount of payment based on the number of painted surfaces completed. Once rework occurs, it will not be charged. Fee.
Zhuang Weizhen, CEO of Enoch, told 36kr that the rework rate of Enoch’s cooperative repair shop is only 6/1,000, which is far lower than the industry average. The material monitoring based on digital hardware not only improves the accuracy of color matching, but also effectively prevents construction errors and cutting corners in the primer and other links.
Data shows that there are currently about 20,000 4S stores in the country. With the advantages of official authorization, they occupy 65% of the market for sheet metal spraying services at higher prices. Among the 400,000 third-party repair shops, 150,000 repair shops with sheet metal spray qualifications jointly undertake the remaining sheet spray needs. Taking the standard of 2,000 yuan for a single-sided sheet spray of a luxury brand as an example, the quotation of a third-party repair shop is often only 200 yuan.
“Ennoxing can enable third-party repair shops to provide better services at higher prices through digitalization,” said Zhuang Weizhen. After connecting to Enoch’s standardized sheet spraying system, the training time of color workers was reduced to 10 days.
In terms of cooperation mode, Enokhang does not charge franchise fees to cooperative stores, and only needs to submit an investment of 95,000 yuan to obtain equipment such as central dust collection and dry grinding, code scanning guns, and electronic scales that can accurately identify the amount of paint. At the beginning of the cooperation, Enoch will put paint and auxiliary equipment worth about 200,000 yuan into the store, and the ownership will still be owned by Enoch, and the fee will be charged according to the accurately calculated amount of sheet spraying.
The lower up-front investment and the possibility of raising the price of sheet metal spraying services make Enoch more attractive to large regional repair shops, which also enables Enoch to raise higher standards when expanding its cooperation network. . According to Zhuang Weizhen, Enuoxing requires that the store must meet the national environmental protection qualification, the grinding workshop must be no less than 4 workstations, the number of sheet parts per month must be more than 150, and the annual turnover must be no less than 5 million before entering. Affiliate network. According to the cases provided by Enoch, many auto repair factories including Xining, Lianyungang and Shunde have achieved the effect of increasing the price of sheet metal spraying services, increasing the business volume and increasing the proportion of high-end models after joining the Enoch network.
With the O2O mode around 2014, companies that tried to break through the bottleneck of sheet metal spraying either stopped operations, or shifted their business focus to quick repairs. Enoch, which provides a standardized model for sheet metal spraying with digital technology, has become one of the few in the industry to achieve nationwide sheet metal spraying. Spray chain brand.
After completing the service network of 300 stores, Enoch will use the financing for the improvement of the service network and the further research and development of technical products.
In the future, Enoch will focus on the development from digital sheet spraying to intelligent sheet spraying, and will also build a talent system assisted by AR/VR technology to address the pain points of the auto repair industry, such as labor difficulties, to achieve remote training for talents and practical maintenance support. , to improve the standardized and replicable network service capabilities of the platform.
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