Yima Technology Surpath completes tens of millions of yuan in Pre-A+ round of financing

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Chuangyebang was informed that on June 21, Surpath, a cross-border supply chain technology company, announced the completion of tens of millions of yuan in Pre-A+ round of financing. This round of financing was exclusively invested by Northern Lights Ventures, and Index Capital continued to serve as the exclusive financial advisor. The financing will be used for the optimization and construction of technology upgrading, marketing and other aspects.

Previously, Surpath announced in October 2021 that it had successively completed the angel round of financing and the Pre-A round of financing. Its shareholders included China Merchants Venture Capital, Matrix Partners, and Juvenile Capital. After a few months, the top institutions have once again added to the industry value of Surpath is accelerating the formation of a consensus.

Zhang Peng, partner of Northern Lights Venture Capital, said that the idea of ​​Northern Lights investing in logistics is to capture new logistics opportunities brought by new business flows. The export cross-border logistics is still in the early stage of the industry, and there is a chance for a flexport to go overseas. This is the past domestic logistics. , or opportunities not available in import logistics. We believe that Surpath is such a target. It uses AI technology to integrate the entire logistics chain, and at the same time, it is equipped with scarce resources in the United States, which greatly improves the logistics efficiency.

The cross-border supply chain has a long chain, many breakpoints, and there are a lot of efficiency black holes. More than 60% of the logistics and supply chain management costs are unplanned costs such as fines and delays, and the loss costs are as high as trillions. Circulation efficiency requires industrial-level integration and improvement. Data and intelligent scheduling can optimize and reduce unplanned logistics costs. The digitalization of the whole chain has become a common demand of cross-border brands and sellers. Technology-driven supply chain service companies are urgently needed to promote industrial integration.

When the epidemic broke out in 2020, China was the only major economy in the world to achieve positive economic growth. In 2021, China’s GDP (gross national product) exceeded the sum of the 27 EU countries for the first time. With the improvement of China’s economic status, a global logistics platform that matches the national strength will inevitably be born. Cross-border e-commerce has created a data soil, and a new generation of logistics platforms will evolve from asset-driven to data-driven, and control the distribution rights of the value chain.

Surpath believes that 2021 is an inflection point for the cross-border industry, and the entire industry has entered the era of “service dividend” from the era of “traffic dividend”. The “Amazon Incident” in 2021 symbolizes that the traffic dividends of cross-border e-commerce will completely subside, the cost of a large number of cross-border sellers will rise sharply, and the profit structure will be completely changed. In the next five years, the supply chain will become a key efficiency improvement point for the cross-border industry. The efficiency improvement of the industry as a whole needs to be realized by “big integration”, and an infrastructure-level cross-border supply chain platform is expected to emerge.

Surpath has formed an industry-leading team of “strong technology genes + deep cultivation of supply chain + global vision”, and announced its full entry into the globalization track. The founding team is from the founding team of Amazon Global Logistics (AGL) and the senior management team of Cainiao Network, and the rest of the members are from leading companies such as Microsoft China, eBay, DHL, CH ROBINSON, etc., stationed in Beijing, Shenzhen, Shanghai, Los Angeles, with a rich supply chain Management experience and technical service capabilities are committed to the digital and intelligent revolution of the entire chain of cross-border industrial supply chains.

Driven by data, the company transforms the supply chain service experience and criteria of cross-border industries into standard visual products, and provides large-scale services for cross-border brand owners, forming a “flywheel effect”, comprehensively enhancing the effect of the entire industry supply chain, and building the foundation of China’s cross-border industry. A facility-level digital supply chain platform.

The fragmented new business flow has opened up an incremental logistics supply chain service ecology. With the rapid transfer of the supply chain power center from the place of sale to the place of origin, Chinese supply chain technology companies will surely rise rapidly in the wave of brand globalization. Surpath is different from traditional “asset-intensive” and “human-intensive” business models in strategic choices, and is committed to building a “technology-intensive” world-class supply chain service company. Its core visualization products use artificial intelligence technology to provide customers with The best supply chain technology services. In the future, Surpath’s supply chain management products and services will further comprehensively cover cross-border brand owners and accelerate the digital and intelligent transformation of cross-border supply chains.

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