How to do user interviews

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User interview is a necessary skill for investors, founders, product managers, consultants and other professionals. If you do not master the skills of user interview,

Common bugs

  1. Been leading the whole conversation, talking too much about my own thoughts.

A good user interview is to extract information about the user, not to sell the product all the time. You need to understand the user’s life and habits, and then find specific problems.

  1. Talk about the future and assumptions: what the product will look like and what features will it have: “Would you like my product if it had this feature? / Would you pay for it?”

You should discuss specific details of what has happened in the user’s life so that you can make a decision.

  1. Too much to say.

Talk less and listen more, and let the user’s speech occupy the main time.

  1. Do you think this is a good idea?
  2. How much are you willing to pay?

You should know how much users are currently paying for the problem, how much they are currently paying to solve the problem, and what their budget is.

the right question

  1. What was the hardest part for you to do?
  2. What have you tried to solve the hardest part?

If they’ve never tried to solve it themselves, they probably won’t buy into your solution either.

  1. How often do you encounter this problem? / When was the last time you had this problem?
  2. Why is this difficult?
  3. Why don’t you like your current solution?
  4. Where does the budget come from?

In the B2B industry, this question can help identify key decision-makers and decision-making processes in a business.

  1. Who else should I communicate with?
  2. Is there anything else I should be asking?

The average interviewee knows your purpose, but you don’t have to know the industry. If the interviewee is willing to help you, he will revise your questioning style.

  1. Is there anything else I can help with? /
    Is there anything else you want to know?
  2. Why do you want this feature?

Understand motivation.


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