When I listened to the first issue of the “Only Two” luxury second-hand platform in “The Factory Manager is Coming”, it was mentioned that they provided “trust”, which reminded me of “Lianjia” and second-hand cars that are also in the second-hand field.
If we compare the three, we can find that used cars are right in the middle of luxury goods and second-hand homes. Among luxury goods, only two help users build trust, maintain trust, and solve the problem of second-hand circulation of luxury goods; Lianjia helps users establish trust and solve the problem of second-hand housing circulation. Why doesn’t the used car field work?
| second-hand luxury | Second-hand car | second-hand housing | |
| volume | Small | middle | Big |
| Mobility | Big | middle | none |
| Head enterprise | only two | Guazi used car | chain home |
Only two, Lianjia, used car and other platforms, in fact, the core to solve two problems: 1. The problem of fake goods : For example, only two, you are worried about buying a fake bag. The platform solves the problem of fake products, and users buy directly. 2. The problem of false information: For example, Lianjia ensures that the information you see is true, and you will not contact the intermediary to see the house, but when you arrive at the place and tell you that this is gone, you can go to another house.
Whether it is only Er or Lianjia, it has solved one of the problems.
The problem with second-hand cars is that there are both fakes and false information in second-hand cars. The difficulty is doubled.
In addition, in the whole process of second-hand cars, car dealers not only provide information and product verification, but also provide vehicle maintenance work, through batch methods, to reduce costs and provide better maintenance capabilities. The used car platform bypasses car dealers because it does not want middlemen to participate, but does not take over the maintenance work. In fact, for car buyers, it is sacrificing the experience.
This article is reprinted from: https://www.ixiqin.com/2022/04/22/only-two-used-car-home-link-have-what-different/
This site is for inclusion only, and the copyright belongs to the original author.