Qualcomm plans to re-enter server market with new chips


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Pinwan, August 19, according to Bloomberg, Qualcomm is trying to re-enter the $28 billion server processor market, thereby reducing its dependence on the smartphone market.

The company is looking for customers for a product from chip startup Nuvia, which it acquired last year. Amazon Web Services, one of the biggest buyers in the server chip market, has agreed to investigate Qualcomm’s products.

Qualcomm Chief Executive Cristiano Amon is trying to transform Qualcomm into a broader chip provider, not just chips for smartphones. Four years ago, Qualcomm tried to enter the server market, but then chose to give up. At the time, Qualcomm was trying to reassure investors by cutting costs after fighting off a hostile takeover by Broadcom.

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