Reaching the “last 100 meters” in various ways, the new model of Cainiao is expected to be piloted in 50 cities across the country within this year

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 Titan Media App reported on July 26 that Cainiao CEO Wan Lin announced at the annual meeting that "delivery in multiple ways" has been listed as one of the most important things for Cainiao this year. In the past, Cainiao direct delivery has been serving orders from Tmall supermarkets. Next, Cainiao will increase the proportion of warehouse-to-door parcel delivery through direct delivery; increase home delivery options for consumers at Cainiao Station; Merchants offer home delivery options together.  Through direct distribution, Cainiao and Tmall supermarkets have promised to "deliver to your door, if you don't get paid," in more than 300 cities across the country; Since the "free storage, on-demand door-to-door" service, the service has covered more than 200 cities across the country, and it can be selected and delivered on the same day at the fastest. The number of property listings has exceeded 10 million.  The third plan has been piloted in some cities, and strives to realize the model of "merchant ordering, consumer selection, and rookie fulfillment" in 50 cities across the country by March 2023 (Alibaba's fiscal year).

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