Shell “Cloud Knocks the Gong” The first digital service platform for the residential industry listed on the Hong Kong Stock Exchange

Source: 36Kr

Author: Future Habitat

On May 11, the Chinese residential industry digital service platform $shell-W(02423.HK)$ was officially listed on the Hong Kong Stock Exchange with the stock code “2423”, becoming the first company to return to Hong Kong in the form of “dual main listing + introduction listing” of China concept stocks. On the morning of the 11th, under the premise of complying with Beijing’s epidemic prevention policy, Shell completed the “cloud knocking gong” at the company’s headquarters.

Peng Yongdong, co-founder, chairman and CEO of Shell, said at the listing ceremony: “Today, Shell was successfully listed on the main board of the Hong Kong Stock Exchange. I would like to thank all customers, service providers, partners and shareholders who believe in Shell, and thank the Hong Kong Stock Exchange for their guidance and support. .From Lianjia to Shell, we have witnessed and participated in the changes that have taken place in the residential field for decades – technology has reshaped the living experience, and the value of service providers has risen; as a leading online and offline integrated real estate transaction and service platform, we have seen Chinese families Expectations for a better living are constantly rising. We believe that starting from the mission of ‘a dignified service provider, a better living’, Shell can make future Chinese families live better!”

Since its establishment, Shell relies on technologies such as VR, artificial intelligence, big data, and the Internet of Things to digitally transform and upgrade core elements such as people, objects, and processes in the residential industry. Committed to improving the operation efficiency, service quality and user experience of the industry to promote the high-quality development of the residential industry.

In order to reach consumers in the residential service field more widely and for a long time, provide high-quality and diversified supply, and become a digital service platform for the residential industry that “makes the home better”, at the end of 2021, Shell announced a strategic upgrade of “one body and two wings”. “One” refers to the real estate brokerage business group, and the “two wings” are the refurbishment large home business group and the Huiju business group.

At present, Shell has successfully expanded horizontally from the real estate transaction industry to home improvement, home furnishing and other service fields based on the integration of online and offline, ACN as the infrastructure and the underlying operating system. In late April, Shell announced that it had successfully completed the acquisition of Shengdu, a leading domestic home improvement brand, laying a solid foundation for the future horizontal empowerment of the home furnishing industry.

Shell also actively responds to policies such as “housing, not speculating,” and “renting and purchasing simultaneously”, in line with the needs of the times, and exploring a new business model of “living, renting, and purchasing”. After the establishment of the Huiju Business Group in November 2021, Shell immediately launched a high-quality rental service platform “Sheiki Rental”. Driven by technology, through professional and institutionalized operations, platform service guarantees, and SME empowerment, it has improved and improved the city’s new infrastructure. The rental experience of citizens, young people and other groups of people, using scientific and technological capabilities and commercial resource capabilities to explore new paths, new models and new methods for beautiful rentals.

The CITIC Securities research report pointed out that the shell listing plan effectively protects the interests of shareholders and is expected to eliminate uncertainty about the listing status. The dual listing of Shell will provide investors with more options for trading locations and more flexible trading hours, and will also help attract more domestic and foreign investors to improve the liquidity of the company’s stock trading. Under the dual main listing plan, Shell is more likely to be included in the index and southbound trading if the trading volume and market value of the Hong Kong Stock Exchange reach certain standards.

The financial report shows that in 2021, Shell’s annual turnover (GTV) will be 3.85 trillion yuan, a year-on-year increase of 10.1%; operating income will be 80.8 billion yuan, a year-on-year increase of 14.6%; adjusted net profit will be 2.294 billion yuan. By the end of 2021, Shell had cash and cash equivalents, restricted cash and short-term investments totaling 56.1 billion yuan.

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