36氪 was informed that the one-stop social media management platform KAWO (KEWO) has recently received nearly 10 million US dollars in Series A financing. This round of financing was led by Tiger Global Fund and followed by Sequoia China. This is also the continuous investment in the venture stage after the seed fund of Sequoia China led the pre-A round of financing in KAWO. This round of financing will be mainly used for product research and development, marketing and team building.
KAWO
Founded in Shanghai in 2017, KAWO is a one-stop social media management (SMM, Social Media Management) platform for brands or marketing agencies, helping companies optimize workflow, work collaboratively, and drive technology and efficiency with data. It is also the first social media collaborative management platform in China to provide standardized SaaS services.
Through the KAWO platform, brands or marketing agencies can manage all social media accounts, schedule marketing campaigns, collaborate efficiently with teams and customers, and gain deeper insights and leverage on social media through KAWO’s in-depth data analysis reports and competitive company monitoring. media data. At present, KAWO has connected to Weibo, WeChat, Douyin and Kuaishou, and will be connected to social media such as Xiaohongshu and Station B in the future, covering the mainstream social platforms in China.
KAWO social media management platform interface
KAWO social media management platform interface
KAWO team members have many years of work experience in the SaaS field and digital marketing field, and are deeply involved in the efficient operation strategy of Chinese social media. Founder and CEO Li Jingyuan holds a double degree in biology and economics from New York University. He is a serial entrepreneur in the SaaS industry and is fully responsible for the overall strategy and operation of KAWO; co-founder and CTO Brian van Damme, who worked in the advertising media company Mailman Group ( Mailman) as CTO, during which he developed social media web applications in China for clients such as GMAT and American Airlines. Before founding KAWO, he founded a star account management software company in 2014, which was successfully acquired; product manager Alex Duncan once Worked in many well-known digital marketing agencies such as Postman Group.
Li Jingyuan, founder and CEO of KAWO
At present, KAWO has successfully served more than 500 international brands, spanning 12 different industries, and covering some leading companies in various industries. Including L’Oreal, FIFA, Nike, ACCA, Evonik and other brands, involving sports, finance, government agencies, luxury goods, entertainment, tourism, technology and other fields.
The KAWO platform has now reached tens of millions of revenue, and the repurchase rate has exceeded 100% (including renewal and repurchase and value-added sales). At present, the platform mainly focuses on KAWO Core and KAWO Core+, and the subscription fee is charged per account/year. The platform also provides corresponding pricing models for different agencies, including standard pricing suitable for most teams, enterprise pricing customized for large enterprises, and advertising agency pricing designed for the flexible needs of advertising companies.
Social media is an important channel for brands to reach consumers directly. In China, the social marketing pattern is rapidly forming a marketing pattern of “micro-shaking and quick-red” (WeChat, Weibo, Douyin, Kuaishou, Xiaohongshu). , and even platforms with weak social attributes are becoming a new path for brand marketing due to the rise of new consumer brands.
At present, foreign social media management tools have developed relatively mature. By combining CRM systems, integrating customer experience, and occupying the CEM track, foreign social media management tools have gradually improved their functions, and well-known companies such as Sprout Social, Sprinklr, Hootsuite, Emplifi, Later, and Buffer have emerged. It includes two listed companies: Sprout Social from the United States was successfully listed on NASDAQ in December 2019 and is currently a close partner of KAWO; Sprinklr was successfully listed on the NYSE in June last year, spanning SCRM/CEM Two tracks.
With the fading of the traffic dividend, compared with the development status of overseas social media management, the domestic concept of internal coordination and efficiency improvement is relatively lacking, and the penetration rate of social media management is low. The increasingly complex social media marketing ecology in China has also led to the rapid development of the domestic social media marketing SaaS industry, including the social media marketing service provider “Yuepu”, the company’s self-media digital marketing solution “Lake Interactive”, social media marketing Media full-link service provider “Facing Technology”, etc.
The unique advantages of KAWO are:
First, a synchronized collaboration platform can greatly improve efficiency and reduce human error;
Second, an efficient SOP and a top-down approval process can ensure that every piece of information released has been confirmed;
Third, unified management of accounts and passwords can ensure data security and information security to a certain extent;
Fourth, data analysis and machine learning based on self-developed AI can suggest the best release time, evaluation effect and media value of brands on social media to optimize ROI.
Li Jingyuan told 36 Krypton that for a long time in the past, the development of China’s marketing industry was much slower than that of mature markets in Europe and the United States. But in the past ten years, the domestic marketing industry is developing rapidly. One of the obvious signals is that the income of marketing personnel in China is gradually approaching the level of developed countries, and some repetitive work will be transferred to areas with lower labor costs. Therefore, based on various factors such as cost and talent distribution, social media operation will be a cross-regional and cross-team work, remote collaboration will be the norm, efficient collaboration will become more and more important, and refined operation of social media management is imperative OK.
The KAWO team aimed at this trend and spent two years polishing this SaaS platform for market operators to improve the efficiency of digital marketing for enterprises. In the future, KAWO will integrate more single-platform, single-user portrait gadgets to provide complete solutions for enterprises and social media managers.
media coverage
36Kr Investment Community Investment Network
Related events
- Social media management platform “KAWO” received nearly 10 million US dollars in Series A financing2022-04-18
- LeetCode received nearly 10 million US dollars in Series A financing2021-12-01
- Social media collaboration management SaaS platform KAWO completes $5 million Pre-A round of financing2021-10-09
- Xiansheng Yecai received nearly 10 million US dollars in Series A financing, invested by Yuanjing Capital and Saiyi Industrial Fund2020-11-02
- Social media marketing service provider “Yuepu” completed a strategic financing of US$25 million2019-07-18
This article is reprinted from: https://readhub.cn/topic/8fjdcfF9KED
This site is for inclusion only, and the copyright belongs to the original author.