On June 30, the Tencent Conference Application Market was officially launched, opening a billion-level traffic portal for enterprises and developers. Through application entry and account interoperability, it truly achieved “the application is ready to use, and the results are brought with you”, for users before the meeting. , during and after the meeting to provide a richer audio and video interaction and collaboration experience.
At present, the first batch of Tencent conference application market has launched more than 20 applications, including Sales Easy, Tencent Electronic Signature, Evernote, Mianbei, Tencent Questionnaire, Yuanqi Desktop, Xiaohuadesk, ProcessOn, Nioke Interview, ShowMeBug, Wolai Notes, etc. Covering CRM, contract signing, interviewing, efficiency and other fields.
The launch of the application market is another practice of Tencent’s conference opening strategy, which has formed an open platform capability around going out (opening API/SDK interface), bringing in (app entry), and one entry (app market) in parallel. At the same time, it also allows Tencent conference audio and video capabilities to be applied to a variety of collaborative communication scenarios.
For users, they can make a one-click reservation or initiate a Tencent meeting from an external application before the meeting. During the meeting, they can open the application to edit and share the same as using an applet. Limited to the conference itself, it greatly enriches the needs and experience of users in different scenarios.
For example, by tightly integrating video conferencing into the sales process, and based on the open API interface of Tencent Meeting, sales staff can create a Tencent meeting in the Sales Easy CRM schedule with one click. After receiving the meeting number, customers can flexibly select client, enterprise Wechat end, Rooms end, Wechat applet and other ways to join.
Based on the extended application form, sales staff can view the position information of participating customers in the sidebar, locate key decision-makers, and make full use of Tencent conference screen sharing, interactive annotation, file transfer and other functions to explain in detail to customers, speeding up Sales conversion. The results of the meeting will also be clearly recorded and automatically synchronized to the Sales Easy CRM, which will provide a reference for the company’s follow-up business opportunity follow-up, sales behavior analysis, and after-sales service.
Taking the signing scenario as an example, during the negotiation process, the enterprise can directly pull up the Tencent electronic signature in the application market to realize the online signing, affix the electronic official seal, and sign a legal contract during the meeting to improve the signing efficiency. Enterprises can either use the official contract template built into the e-signature, or they can customize the upload contract. With the ability of Tencent Conference, the signing process can be recorded and recorded. After signing, the contract is automatically archived, and users can manage it in the electronic signature background. At present, the number of users of Tencent’s e-signature service has reached nearly 10 million, which has established contractual bonds for corporate customers in various industries.
In fact, in terms of opening strategy, since March 2020, Tencent Conference has successively opened more than 200 API interfaces. Through the opening of API and SDK, high-definition and stable audio and video capabilities can be output, allowing enterprises to customize their own “Tencent Conference”. .
Based on the SDK capabilities of the open platform, Tencent Conference Enterprise Edition has served many outstanding enterprises and institutions such as the People’s Bank of China, Bank of China, Shell House, Yuexiu Group, etc., covering thousands of industries such as education, finance, real estate, logistics, and the Internet.
The launch of the application market not only greatly improves the chances of more good products being discovered and applied, but also directly reaches more than 300 million Tencent conference users for enterprises and developers.
“We hope to provide users with richer application scenarios through continuously open technologies, traffic, and functions, make collaboration between enterprises and organizations simpler, smarter, and more efficient, help more good applications grow, and build broad collaborations with partners. Ecology,” said Wu Zurong, vice president of Tencent Cloud and head of Tencent Conference.
As the most popular cloud video conferencing product in China, in order to better improve the efficiency of corporate meetings and collaboration, Tencent Conference has opened up corporate WeChat, and only one conference number can connect hundreds of millions of Tencent conference users and 10 million corporate WeChat users. Businesses and Organizations. It continues to open up audio and video technology and audio and video certification to the industry’s leading hardware manufacturers to jointly create a “software and hardware integration” cloud video conferencing solution.
At present, the number of Tencent Conference ecological partners has exceeded 100. Not long ago, Tencent Conference also launched the “Wanshi Ruyi” plan with hardware manufacturers such as Logitech, MAXHUB, newline, Poly, Yealink, etc., which is based on Tencent Conference Rooms “software and hardware integration” It plans to transform and build 10,000 cloud Ruyi conference rooms together with customers from various industries in three years.
In the future, with the complete opening of the ecosystem, the strengthening of application capabilities, and the support of cutting-edge technologies, Tencent Conference will focus on making connections, focusing on core audio and video capabilities, improving the collaborative experience in more sub-scenarios, and growing together with ecological partners.
Leifeng Network
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