Original link: https://www.jiazhen108.com/news/320-cn.html
I suggest that e-commerce sellers should not easily try mass explosions, but go back to the idea of the ultimate single product.
Unless you are a non-standard store such as women’s clothing, although there are many products, but around a crowd and supply chain, the success of the group explosion has nothing to do with your personal ability, but with your management ability.
A single explosion is more about personal ability .
As long as there is a strong product manager, there is a chance to do it, and there may even be an element of luck.
But if you want to make a group explosion, you need to fight for management ability .
A good team leader is needed, the core is to empower the team , and there is almost no luck in it.
I have trained more than n top e-commerce merchants, but all the popular models are product managers.
Behind a link is at least an operation, or even an operation group.
In this era of highly symmetrical information, the competition for each link is fierce, and popular models must not only be created, but also maintained.
Therefore, there is a particularly large gap between the single explosion model and the group explosion model, which is also the hurdle for many entrepreneurs to grow:
“ From individual combat capability to commanding a hundred regiments .”
Hello, welcome to listen to Jia Zhen for 5 minutes, I am Jia Zhen.
In the past few months, many e-commerce sellers believe that, like me, their performance has declined due to the impact of the general economic market.
Then I “go to the doctor in a panic”, I have been exposed to too much information, and I have tried many platforms.
From the original focus on search, to starting to pay attention to recommended traffic, to Douyin short videos, live broadcasts, to the off-site drainage of Xiaohongshu, etc.
When personal ability cannot cover every project, then I feel a deep sense of powerlessness.
This feeling of powerlessness is like when I played the game of the Three Kingdoms: heads-up, I was almost invincible, but the battle lines were stretched, and when the troops were scattered, the results of the battle were worrying.
And the reason why I can be invincible in singles in the game is because I am selfish.
I focus most of my energy on self-growth, so that I block all social networking in the game and don’t pay attention to any information other than self-growth.
This is very similar to my real life outside the game.
Outside of the game, the only reason I can continue to output and operate dry goods for everyone is that after I go to the company every day, I lock myself in my room and hardly communicate with anyone in the company.
Even, because I have to think, I will refuse to communicate with my teammates, and I don’t want them to disturb me.
Beasts walk alone, cattle and sheep in groups, I can suddenly understand the meaning of this sentence.
It is not because of being strong that you walk alone, but because you are alone, you can achieve a strong individual, and greedily eat all the resources that can be eaten.
In other words, strong individuals are often selfish in character.
My experience inside and outside the game is so similar that it makes me even a little sad.
It’s like seeing through your own life at a glance.
Although the future is still very long, as long as I only focus on self-growth, whether in the game or outside the game, I am almost destined to achieve nothing major, just a lonely one-on-one king.
No matter how many times the game or life is repeated.
Suddenly I found that what determines life is often not the right time and place, but the character and way of thinking.
And life-changing is often a change in personality or a change in the way of thinking.
Of course, I have long realized the importance of the team, and I have taken courses related to business management myself.
However, I found that most of the courses of business management have an important logical error. Each course is designed to manage performance from the perspective of company growth , which is inherently selfish.
Therefore, most enterprise management will encounter the core problem: the problem of employee initiative.
But if the management angle is to be altruistic first, then self-interest.
From the perspective of helping employees grow, according to his personal characteristics, plan his growth path in the company instead of telling him what the company needs you to do.
It’s like parents raising children. When you know your parents are really good to you, even if your parents beat you and scold you, you won’t leave them.
That is to say, good bosses should have “maternal brilliance”.
To be honest, I am a little ashamed when it comes to this, I am ashamed of the title of teacher.
I have given career development advice to many e-commerce merchants before, but I have not given any personal development direction to anyone in my company.
Most of the time, it’s telling them what the company wants.
Therefore, in the near future, I plan to take the time to truly fulfill my role as a “teacher” in the company, so that everyone can clarify the company’s goals, and then help everyone plan their careers from everyone’s perspective.
Let me try to change the trajectory of my life from the perspective of changing my personality first.
Well, our Jia Zhen today shared so much in 5 minutes.
To sum up, devoting more time to the pursuit of individual growth is the “seal” that restricts the growth of small bosses .
It’s right to focus on self-growth in the early stage, work hard to improve yourself, and rely on your personal ability to build a future.
But if you want to grow again later, you must change your thinking mode, from focusing on self-improvement to becoming the “matrix” of the team.
Focus on focusing on the personal growth of team members. Only when the team grows and there are more than n of you can you make a group explosion and have infinite possibilities.
Hangzhou offline class
108 will hold a big offline class in Hangzhou, the content includes the explosion of Tao Department, the explosion of Xiaohongshu, the explosion of Douyin, Douyin, visual creation, operation standard process system, Jiazhen’s big class, theme night talk, Jia True on-site shop diagnosis .
While learning, get to know more e-commerce like-minded people.
This month’s offline class will be held in Hangzhou on the 23rd and 24th . For details, please contact the assistant (jiazhen12138).
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