36氪 was informed that the first Web3.0 digital sports platform in China, Zishi Technology, received millions of RMB seed round financing from Gaozhang Capital, and Maojiu Capital served as the long-term exclusive financial advisor. It is understood that this round of financing will be mainly used for team building and product development.
Zershi Technology is the first digital sports platform in China that connects the offline sports world and the on-chain Web3 world. Offline, Zershi Technology independently develops and deploys AI motion capture analysis systems in various sports spaces such as basketball courts and stadiums, and uses AI vision algorithms to automatically record high-light video and performance data of athletes; online, Zershi Technology accesses Conflux blockchain, with NFT avatar + on-chain sports data/video certificate + sports grade growth system as the core operating concept, integrates Web3 into the real sports life of the public.
At this stage, Zershi Technology’s AI motion capture system has covered more than 200 sports spaces in China. The platform has accumulated more than 300,000 highly active sports people, and has generated more than 300 million sports big data in a period of time.
In recent years, new sports categories have emerged, and the number and scale of sports have risen rapidly. In 2020, the scale of the ice and snow industry alone will reach 600 billion, and it is expected to reach one trillion in 2025; the emerging sports market has exceeded 85 million, with an annual growth of more than 150% in the past two years; the global extreme sports enthusiasts exceed 1 billion, and my country accounts for about Nearly 1/5 of the world, the current market size is conservatively estimated at 360 billion yuan, and it is increasing year by year.
At the same time, according to Cryptoslam statistics, the three NFT projects with the highest sales are the blockchain game Axie Infinity, NBA player card collection NBA Top Shot and avatar collection Cryptopunk, with sales reaching 10.4/6.7/ $650 million. Sports has become one of the most effective commercial landing scenarios for NFT.
There are also many pain points in the current sports industry. If there is a lack of long-term exercise records of users, the stickiness of users participating in sports is low, the sports events that users participate in are scattered, and there is no standard and unified sports identity certificate system. Organizations related to the sports industry also lack new operating methods and ways to rejuvenate their brand images, resulting in low user participation and a weak sense of identity.
Based on the current pain points in the sports industry, on the user side, Zershi Technology has launched a personal digital sports file, and through personal multi-type NFTs such as NFT avatar, video NFT, sports activity certificate NFT, sports community certificate NFT, etc., to improve the socialization of sports. Attributes. On the brand side, Zershi Technology provides one-stop Sports NFT services to brands/events/platforms and other institutions, with sports digital assets as the core, to create a future web3 sports community.
Zershi technology blockchain identity certificate and sports data record
Zershi Technology is a young team composed of famous schools and enterprises at home and abroad, technical experts, and serial entrepreneurs in the sports industry. Founder and CEO Li Chao once worked in Anvato, a quasi-unicorn video service in Silicon Valley, which was later acquired by Google; CTO Guo Jing once worked for Samsung Communications Research Institute and Zeiss and other famous companies, responsible for visual algorithm research and software and hardware construction; CIO Yang Jiahang specializes in encryption attack algorithms , as early as 2012, he began to participate in web3 related entrepreneurship.
Zershi Technology has been deeply engaged in AI motion capture technology for many years, and has jointly developed a number of motion capture hardware products such as four-eye sports live camera, AI engine, and stadium camera together with Hikvision.
Zershi Technology Motion Capture System
The product concept of Zershi Technology aims to record and generate sports content through various technologies such as AI and blockchain, so as to improve the universality of Web3 applications, so that every user can create content in the sports community and be motivated accordingly. The ledger records user data, and motivates athletes to generate content and consume sports-related content through brand-side advertising funds.
Founder Li Chao said: “Whether it is domestic or foreign web3 products, most of them still stay in the web3/encryption circle. Occasionally, some projects that break the circle are often kept away by ordinary people because of complex processes and scenarios. Our web3 community It will enter the daily life of every athlete, whether it is online exercise or offline sports scenes, we do not use NFT to cover a layer of web3 concept, but use web3 to solve the needs of athletes.”
It is understood that Zershi Technology will launch the sports AI infrastructure Blockie in 2021-2022, lay out sports AI, build a Web3 sports community and create a personal sports ID in 2022-2023, and realize NFT infrastructure + venue AI infrastructure in 2023-2024. + On-chain sports ID + closed loop of sports asset products” was changed to: Zershi Technology plans to launch the web3 sports platform Blockie at the end of 2022, and in the future will realize NFT infrastructure + sports scene AI infrastructure + on-chain sports DID + sports asset products closed loop.
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