Pinwan News on August 30, Zhihu released its second quarter 2022 financial report. The financial report shows that the revenue in the second quarter was 836 million yuan, an increase of 31% from the 638.4 million yuan in the same period in 2021; the gross profit margin reached 47.8%. The net loss was 487.0 million yuan (about 72.7 million U.S. dollars), compared with a net loss of 321.1 million yuan in the same period in 2021. Non-GAAP adjusted net loss was 443.8 million yuan ($66.3 million), compared with a net loss of 200.3 million yuan in the same period in 2021.
Zhihu’s income structure is also more healthy and diversified, as shown by the continuous rapid growth of C-end income represented by paid membership and vocational education. The paid membership revenue hit a new high of 271 million yuan, a year-on-year increase of 75.1%, and its proportion in total revenue rose to the first place for the first time. Vocational education income still maintains a high growth rate, with income reaching 46.127 million yuan, a year-on-year increase of 600.5%, and is becoming a new growth driver. Other income such as e-commerce and publishing reached 40.67 million yuan, a year-on-year increase of 91.9%.
Facing the challenges of the epidemic and the overall decline of advertisers, Zhihu’s B-end revenue represented by commercial content solutions and advertising has achieved steady growth, showing strong resilience. Commercial content solution revenue reached 240 million yuan, and advertising revenue reached 238 million yuan, accounting for 57.2% of the company’s total revenue.
At the ecological level of the community, the content of the sense of gain is becoming the cornerstone of the sustainable development of the community. As of the end of the second quarter, Zhihu had a total of 551 million pieces of content, a year-on-year increase of 31%. Zhihu continues to cultivate in multiple core areas and core scenarios to meet the diverse content needs of users. For example, during the college entrance examination, Zhihu is gradually becoming the core content source and consumption scene for candidates to prepare for the test and fill in their volunteers. During the 2022 college entrance examination, the total number of pageviews of the overall college entrance examination related content will exceed 2.5 billion, a year-on-year increase of 57%, and the total content of school selection-related topics will increase to about 7.7 million.
The optimization of the community ecology also drives the improvement of user stickiness and willingness to pay. In the second quarter, Zhihu’s monthly active users (MAU) reached 105.9 million, a year-on-year increase of 12.3%; the average monthly paid members reached 8.46 million in the second quarter, a year-on-year increase of 78.3%, and the penetration rate of paid members in MAU reached 8% . In July 2022, the number of monthly paid members exceeded 10 million, setting a new record.
Zhou Yuan, founder, chairman and CEO of Zhihu, said: “In the second quarter, we firmly implemented our ‘ eco-first ‘ strategy, and by investing in high-quality growth, our community and business will be more sustainable in the long run. sex.”
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- 2022-08-30 Zhihu’s revenue in the second quarter was 836 million yuan, a year-on-year increase of 31%
- 2022-08-10Zhou Yuan , CEO of Zhihu: The average monthly number of paid members of the community exceeded 10 million in July
- 2022-05-25 Zhihu ’s revenue in the first quarter was 743.2 million yuan, a year-on-year increase of 55.4%
- 2022-04-22 Zhihu landed on the Hong Kong Stock Exchange and fell more than 22% at the opening
- 2022-04-11 Zhihu will start its IPO on the Hong Kong Stock Exchange: 26 million shares will be offered, with each share not exceeding HK$51.8
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