Halfway through the summer vacation, the romantic Tanabata starts tomorrow. On August 3, the 2022 Chinese Valentine’s Day travel data released by Ctrip showed that this year’s Chinese Valentine’s Day, female users who love special hotels dominate hotel reservations, and the increase in consecutive stay orders doubles the sweetness. New trends in travel.
The popularity of characteristic hotels surged, and the number of consecutive stay orders more than doubled
This year’s Qixi Festival, special hotels are very popular. According to data from Ctrip, as of August 2, the domestic overall hotel reservations and high-star hotel reservations on the Qixi Festival have both increased by more than 2 times compared with last year, and the reservations of featured hotels and hourly rooms have both increased by more than 1 times. The number of homestay bookings has nearly tripled compared to the same period last year.
From the week before the Qixi Festival, female users have firmly grasped the initiative to book a room. According to data from the Ctrip platform, from July 25 to now, female users accounted for more than 50% of domestic hotel reservations. In order to welcome the Qixi Festival, the romantic atmosphere created by the host of the homestay and the warm experience brought by the non-standard accommodation make the homestay the first choice for female users to book rooms. Compared with female users, male users pay more attention to the nucleic acid detection points at close range and the opening time of hotels. Newly opened hotels are often more favored by male users.
It is worth noting that, from the perspective of the hotel’s special room types, compared with last year’s Qixi Festival, the bookings of deep-sleeping rooms equipped with comfortable mattresses increased by 507% year-on-year, taking the lead among the theme room products on the Ctrip platform. In addition, taking a baby to celebrate the Qixi Festival, opening an e-sports hotel or watching a romantic movie in the video room have also become popular choices for families and couples to celebrate the Qixi Festival. According to data from the Ctrip platform, the number of bookings for parent-child rooms and audio-visual rooms on the Ctrip platform has increased by nearly three times year-on-year, and the number of e-sports room reservations has increased by 161% year-on-year.
Judging from the most popular cities for hotel reservations on Qixi Festival, Beijing, Hangzhou, Qingdao, Shanghai, Chongqing, Changsha, Dali, Guangzhou, Sanya, and Xi’an ranked the top ten. In these popular cities, high-star hotel bookings are generally higher than the hotel market. Among them, the number of high-star hotel reservations in Changsha, Dali, and Sanya increased by 4 digits year-on-year.
On the eve of Chinese Valentine’s Day, in order to allow users to enjoy a sweet and cost-effective journey, Ctrip launched the Qixi Festival “Benefits” guide on Wednesday. In the Ctrip BOSS live broadcast at 8:00 p.m. on August 3, lucky users can draw 1,000 yuan in air tickets and 999 yuan Ctrip gift card. Anji Kaiyuan Jialebi Resort Hotel and Star Bear X Shengpin Hotel (Chengdu Taikoo Li Chunxi Road Subway Station) will also be released in the Ctrip BOSS live broadcast room tonight. In addition, the Ctrip hotel channel has also launched a special page of “Finding a Magpie Bridge, Love for Qixi Festival”, with 30% off selected couple hotels, new Ctrip users can receive up to 50 yuan off coupons, and users who stay on weekends can receive up to 50% off $35 off coupon.
While resort hotels enjoy the romantic Qixi Festival, the number of consecutive hotel stays has also increased significantly, and the per capita price has dropped slightly. According to data from the Ctrip platform, during the period from the day of the Qixi Festival to the first weekend after the holiday, hotel consecutive stay orders increased by 157% year-on-year; the per capita price decreased by 2% year-on-year.
Sanya covers the top 4 and 5 romantic tour routes covering Qixi Festival and was contracted by Yunnan
Entering the “Qixi Week” (August 1st to August 5th), couples in first-tier cities have also ushered in a peak in their pursuit of tropical islands. The couples are either on their way back from Sanya or on their way to Sanya.
Data from the Ctrip platform shows that from August 1st to August 5th, Beijing, Shanghai and Guangzhou ranked among the top three popular travel destinations and destinations in China from August 1st to August 5th. In particular, air ticket bookings in Beijing and Shanghai both showed double-digit growth from the previous week. In terms of popular routes, the top four domestic popular routes are closely related to Beijing, Shanghai and Sanya.
Judging from the air ticket bookings of popular destinations, the peak of air ticket bookings during the “Qixi Week” is expected to appear on the day after the Qixi Festival. Data from the Ctrip platform shows that on August 5, the number of air ticket bookings in Beijing, Shanghai, and Guangzhou all saw double-digit growth from the previous week. Not only that, before and after the Qixi Festival, hotels within 5 kilometers of the airport have also become popular choices for couples to book rooms.
From August 1 to August 5, hotels within 5 kilometers of the airports in Beijing, Shanghai and Guangzhou also experienced double-digit growth from the previous week. The growth rate of hotel reservations within 5 kilometers of the airports in Beijing and Shanghai has exceeded 25%. Guangzhou, which has written the development of “sweet economy ” into the government work report , the growth rate of hotel reservations within 5 kilometers of the airport has increased by nearly 2% month-on-month. to make. In order to add a romantic atmosphere to long-distance passengers, on August 4, Ctrip also cooperated with Capital Airlines to jointly create a Qixi Festival-themed flight, starting from Beijing Daxing and ending in Lijiang.
In addition, before and after the Qixi Festival, romantic themed group tour products are also very popular. According to data from the Ctrip platform, from July 30 to August 7, the transaction volume of group tour products with the theme of romance and honeymoon on the Ctrip platform increased by nearly 4 times year-on-year. It is worth noting that, around the Qixi Festival, the top 5 romantic themed line products in terms of transaction volume were all swept by Yunnan. Strong parent-child attributes, pure play without shopping, and rich experience have become the core features of these popular products.
Zhang Zhining, deputy director of the Strategic Research Center of the Ctrip Research Institute , believes that the appearance of the Qixi Festival has added a romantic atmosphere to the rapidly recovering domestic tourism market, giving tourists who love to travel one more reason to travel. The surge in the popularity of specialty hotels and the popularity of Hainan and Yunnan reflect the accelerated upgrade of travel consumption towards themed, personalized and experiential, and on the other hand, it also reflects the accelerated recovery of the long-term tourism market and the popularity of popular travel destinations. Continue to play an important role in driving the recovery of the domestic tourism market.
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