On May 12, Chuangyebang was informed that Shenzhen Jinlingma Technology Co., Ltd. officially announced the completion of an angel round of financing of tens of millions of RMB. This round of financing is composed of well-known financial investment institutions such as Yilian Ventures and Tuya, as well as industrial investors.
It is understood that this round of financing will be used for technology research and development, market expansion and talent reserve.
Jinlingma Technology (brand: EPEIOS) adopts an omni-channel marketing model, and has a layout on third-party platforms such as Amazon and Rakuten, as well as large supermarkets such as Yodobashi Camera and Bic Camera.
For new brands, “scenario potential”, “core technology” and “user experience” must be the core elements of brand development. Founded in 2020, EPEIOS anchors a very clear group of people and user scenarios: focusing on creating a convenient, refined and micro-intelligent lifestyle for “home people”.
The average age of EPEIOS team members is 26 years old. This young team brings together talents from large technological innovation enterprises in product, design, operation, marketing and other fields, high-end talents with working backgrounds from Mars, Danone, Samsung, Decathlon and other companies, as well as first-class talents. Elite talents who have graduated from colleges and universities. More than 50% of the company’s overall master’s degree and doctoral degree and overseas high-level talents, the team management team has mature industry management experience. EPEIOS has set up three offices around the world, with more than 30 Chinese employees and more than 20 overseas employees. The deployment of local personnel in major markets such as Japan, South Korea, Europe and the United States and rich promotion and marketing strategies also give EPEIOS the confidence to say that it is different from traditional cross-border e-commerce companies and is a brand localization company in the true sense.
Founder and CEO-Page said: EPEIOS adheres to the tenet of “empathy and creativity”, and wants to bring useful, convenient and intelligent to young people who rent, live alone, love lazy homes, or keep pets products to create a “exquisite home” life, I hope they “lazy” are healthier, “home” is happier, and get more pleasant experiences in the process of getting along with themselves.
Based on this purpose, the product lines covered by the EPEIOS brand can be summed up in an imaginary picture: from the moment you walk into your home, EPEIOS will accompany you.
“Zephyr+” Japanese wind series: Committed to improving air quality and providing indoor comfort, mainly including electrolyzed water humidifiers, dehumidifiers, air circulation fans, etc.;
“Epicure+” foodie series: kitchen appliances, focusing on small families or single people, helping them to easily make healthy meals at home. The products mainly include air ovens, coffee machines, quick steamers, etc.
In addition to these two main categories, two series of household cleaning products and personal care products are also the product lines deployed by EPEIOS.
It is worth mentioning that SDGs are the 17 global sustainable development goals formulated by the United Nations. EPEIOS took SDGs as one of the standards to guide its various product projects and marketing behaviors in the early days of its establishment. Beginning in 2022, EPEIOS has reached a cooperation with the century-old Japanese company Yan Chuan, and is committed to letting more younger generations understand and approach these “traditional old companies with great craftsmanship but can’t keep up with the digital marketing era” and help them develop. .
In the same year, EPEIOS reached a cooperation with a French high-end luxury and mysterious designer team, and will soon launch a co-branded small home appliance product with a full sense of design.
This is an old and new operation, and it is really unconventional. Talking about the reason, the founder and COO-Kin introduced that whether it is a traditional business or a fashion design circle, EPEIOS hopes to try and integrate it into its own product concept and become part of the lifestyle of EPEIOS users.
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Related events
- Smart home appliance brand EPEIOS completes tens of millions of yuan in angel round financing2022-05-12
- Dai Shi Zhi received tens of millions of yuan in angel round financing, invested by Shuimu Capital2019-10-15
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